Kim runs an e-commerce site that sells cubic zirconia, diamond-alternative jewelry. She wants to get better organic search rankings for her company, and she understands that she can improve her search engine optimization through content marketing. Through her blog, social media posts, and other means, she hopes to improve her search visibility and ultimately sell […]

One of the most important ways that businesses differentiate themselves from their competitors online is through the quality of their support. It’s an especially important part of success in e-commerce, since people are often using e-commerce because they want a convenient, fast and easy experience – so they want help to be immediate and effective […]

Updated November 11, 2019   Is cheap, bargain-basement shared hosting the best choice for your WordPress site? Since your performance is so critical for strong UX and even SEO, the short answer is, “Probably not…” Let’s look at two options so you can understand why many blogging influencers recommend switching from shared to VPS hosting […]

Updated May 17, 2021 Google AdWords comes with a steep learning curve. There are a number of shortcuts that will help to make your life easier. This guide is going to go into what those shortcuts are and how they make your AdWords experience a more productive one. Get Rid of Keyword Clutter Too many […]