UPDATED December 8, 2017 Small business owners understand, more than any other industry segment, the importance of organic search rankings and the traffic it can bring to a site – because those convert into sales at an extremely good rate.  Hosting plays a big part of search results, though not many fully understand exactly why.  […]

Kim runs an e-commerce site that sells cubic zirconia, diamond-alternative jewelry. She wants to get better organic search rankings for her company, and she understands that she can improve her search engine optimization through content marketing. Through her blog, social media posts, and other means, she hopes to improve her search visibility and ultimately sell […]

Few things are as frustrating when running a business as being dependent on externalities outside of your control. As much as you want to be able to do everything yourself, it’s impossible. There is always a need to have outside parties involved. Whether it’s software vendors, warehousing and distribution, or a hosting company, there will […]

Updated August 6, 2020 Just because you consider your customers to be nationwide, does not mean that your marketing should be geared for that audience. Local SEO is so important these days, especially with Google’s 2014 “Pigeon” update. Therefore, you must know how to pave your way to local SEO success to be competitive in […]