According to the FTC, dark patterns are “sophisticated design practices which trick or manipulate consumers into buying products or giving up their privacy.” There is a vast range of dark patterns which can be utilized, from hidden privacy settings to confusing cancellation policies. The most common dark patterns include: In this guide, KnownHost sheds light […]

WordPress is a free, open-source web software tool that acts as the foundation of most websites. What originally started as a tool for posting blogs has evolved into one for publishing other web content, from websites to mailing lists and internet forums – with its popularity largely down to the intuitive interface that makes it […]

The World Health Organization reveal an estimated 1.3 billion people suffer from disabilities, and over 20 million Americans are living with visual impairments. That is approximately 8% of the nation’s population. Therefore, ensuring your website is accessible to the visually impaired will not only aid these users, but benefit your businesses overall. Businesses are becoming […]

Companies faced with creating a lively online presence for their business will usually jump to paid ads or other marketing tactics. And while these are certainly not bad ways to approach your marketing strategy, you are missing the forest for the trees. Because regardless of just how well you market your business, it will bring […]