Diamond Candles is an e-commerce company that specializes in (you can’t make this up) soy candles with rings inside them. Maybe you are familiar with this product; well, this market: in the Internet era, there is a market for soy candles with rings inside them. It’s a niche, that’s for sure. And the arguable ridiculousness […]

Arielle is hiring a consultant for her business. She looks into a few different options, skims some reviews, and even calls a few references. One of the options stands out from the others, though. Arielle feels that it is focused on meeting her needs, and seeing the situation from her perspective, to an extent unmatched […]

Kim runs an e-commerce site that sells cubic zirconia, diamond-alternative jewelry. She wants to get better organic search rankings for her company, and she understands that she can improve her search engine optimization through content marketing. Through her blog, social media posts, and other means, she hopes to improve her search visibility and ultimately sell […]

Few things are as frustrating when running a business as being dependent on externalities outside of your control. As much as you want to be able to do everything yourself, it’s impossible. There is always a need to have outside parties involved. Whether it’s software vendors, warehousing and distribution, or a hosting company, there will […]