Updated January 15, 2018   Online marketing is much more than just putting up a pretty website and waiting for orders to pile in. One of the best tools a business owner or marketer can have in their toolbelt is knowledge – marketing knowledge to be precise.  Quality online marketing training is a timesaving way […]

Updated September 18, 2018   Find out what you can do to extend the reach of your content marketing efforts via social syndication (posting linked excerpts of your content on social media channels).   It’s no longer enough to ‘build it and they will come’ like a field of dreams any more than you can […]

UPDATED  December 11, 2017   Testimonials Drive Sales This post shares some places to get testimonials published, how to handle testimonials, and what testimonials are essential to your business success.   90% of people reported that positive reviews make them likelier to buy, while 86% said that negative ones make them likelier to look elsewhere.   […]

UPDATED December 8, 2017 Small business owners understand, more than any other industry segment, the importance of organic search rankings and the traffic it can bring to a site – because those convert into sales at an extremely good rate.  Hosting plays a big part of search results, though not many fully understand exactly why.  […]