Updated January 25, 2018 Creating great headlines boils down to standing out from the crowd and showcasing WIIFM – What’s In It For Me. Read on to find out how you can improve your traffic by simply improving your headlines (titles). After all, click through rate is a great bonus multiplier! […]
Tag: marketing
Updated January 23, 2018 There’s a lot of bad marketing advice out there to avoid in 2018 – and we’re sharing a list of things you should take with a grain of salt, as you outperform those who instead heeded that bad advice. Bad Advice #1 Stop ‘Doing’ SEO Search […]
Updated January 17, 2018 No matter how it’s branded, Google+ is a complete and utter waste of your time, unless you are selling to marketers, period. Google My Business, however, is a great way to get found online and takes a minimum of time and effort. Question: How many real business owners, not […]
Updated January 16, 2018 Content marketing myths are often hidden behind best practices, recommended guidelines and intuition. They’re often slippery slopes that, once tread, result in daily habits that are counter-productive. Learn from the school of hard knocks, or listen to a bit of sagely advice from marketers who have lived and learned […]