Updated January 20, 2021 Why Consider a Google Analytics Alternative In choosing a website analytics solution for tracking visitor behavior, page popularity, campaign activity, traffic sources and events, it’s often a foregone conclusion that site owners will opt for Google Analytics, just because of market share and the fact that it’s a free solution. Over […]

Updated September 15, 2020 Despite some exceptions and numerous would-be philosophers citing examples to the contrary, when it comes to understanding website performance, the Drucker adage still rings true, “What gets measured, gets managed”. Marketing efforts include time, wages, advertising expenses and a range of activities designed to drive more people to a website, get […]

Updated September 2, 2020 Overview ‘Exactly how long does an average person wait for a website to load? As time goes by, people wait less and less before bouncing. Website optimization is one of the most crucial aspects of owning a website. Optimization matters for SEO, user experience, audience engagement, demand generation, conversations and profitability. […]